Elon Musk must scratch his head in confusion now and then, when he contemplates his two very different companies. Tesla and SpaceX are both media darlings, and gather a lot of attention, but while SpaceX has launched seven orbital missions and unveiled a new rocket, Tesla electric cars are trickling out of the manufacturer at a painfully slow pace. This is a bit deceptive though; there are only a few improvements and rich customers SpaceX needed to make profit once the rockets started flying, and Tesla had to make breakthroughs in battery technology as well as compete in the saturated and cutthroat personal vehicle market. Still, it’s a strange world where rocket science is easier than making a competitive electric car. Elon Musk’s most successful companies, Tesla and SpaceX, are having very different years in 2018. SpaceX debuted a powerful new rocket, the Falcon Heavy, and has successfully launched seven orbital missions. Tesla has struggled to produce its Model 3 electric sedan at promised rates, raising questions about the company’s cash flow and encouraging short-sellers. On March 23, a driver was killed after his Tesla’s autopilot system steered the car into a barrier, though the system is not intended to be used without a driver’s hands on the wheel. Analysis of both companies tends to focus on Musk’s social media antics and brash confidence, but both are run by professional teams and their business success is determined as much by market forces and global trends as Musk’s brand of strategic risk-taking. Click Here to Continue Reading
SpaceX Rockets See More Success Than Tesla Cars was originally published to CarDaddy News
source https://autonews.cardaddy.com/spacex-rockets-see-more-success-than-tesla-cars/
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