Mercedes-Benz will be piloting its “car subscription program” in the city of Nashville, TN, directly competing with BMW, which also is piloting a similar program there. The “Mercedes-Benz Collection” program is slated for June, and will offer multiple pricing tiers (TBA), including access to performance vehicles, and will not have any mileage restrictions. “Access by BMW” is a similar program, and starts at $2,000/mo., with its performance vehicles at $3,700/mo. Cadillac and Porsche have similar programs, starting at $1,800/mo. and $2,000/mo., respectively. BMW and Mercedes-Benz are long-time rivals, and they're about to square off in an entirely new arena -- subscription programs. Mercedes-Benz will launch pilots for its car subscription program in both Nashville and Philadelphia. BMW also happens to be launching its subscription in Nashville. Looks like there's a storm a-brewin'. Mercedes' programs kick off in June. When it launches, Mercedes-Benz Collection will offer multiple pricing tiers, each offering a variety of vehicles. Like BMW's program, there will be access to high-performance vehicles, as well. Collection doesn't have any mileage limitations, and users will rely on an app to secure reservations. Click Here to Continue Reading
Nashville New Center For BMW, Mercedes-Benz Subscription Showdown is available on www.autonews.cardaddy.com
source https://autonews.cardaddy.com/nashville-new-center-for-bmw-mercedes-benz-subscription-showdown/
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