Chrysler and Dodge Looking Shaky As The Future Looms

Fiat Chrysler is a big, famous carmaker, but let’s look at things realistically: Jeep and Maserati are much more exciting to consumers than Chrysler and Dodge are. The two latter brands only sell well in North America, Dodge’s lineup is focused more on powerful engines than fuel economy, Chrysler has only two current year models out, and the Chrysler name was somewhat tarnished when its parent company barely avoided bankruptcy proceedings. So what this means is that it would be financially unsound of Fiat Chrysler to put more money into Dodge and Chrysler, which will likely have a ripple effect of making it even less popular, until the two brands simply fade from relevancy altogether. Keep your eyes out for these two...   If you’re a huge fan of Dodge or Chrysler cars, we’ve got bad news: Things don’t look good for these key American brands. The fact is that Fiat Chrysler has as a lot of brands, some of which generate way more customer excitement than others. For instance, there is Jeep, one of the most valuable automotive brands in the world. Then there’s Ram, the pickup truck that was brand split off from Dodge in 2009. It sells trucks that haul in loads of profits. Then, on the Italian side, there are Alfa Romeo and Maserati, which sell exciting, snarling Italian luxury and performance cars. Chrysler and Dodge play support roles, and only have a significant presence in North America. Simply put, Fiat Chrysler has better places to invest its money. Click Here to Continue Reading

Chrysler and Dodge Looking Shaky As The Future Looms was originally published to CarDaddy's Blog

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