Hyundai has a respectable piece of the auto market across the globe, but vice chairman Chung Eui-sun envisions a Hyundai in the future, with some of the most advanced tech on the market. The South Korean automaker notes that other manufacturers have been boosting their tech development, so he does not want to see Hyundai fall behind, and is counting on affiliate Hyundai Mobis Co. to bring them to the future. Chung also has been incorporating talent from other automakers to the end of improving Mobis’ dominance in automotive tech. Hyundai Motor Group’s vice chairman, Chung Eui-sun, is counting on bugs and holograms to help the South Korean automaker stay relevant amid a flood of electric-vehicle startups, ride-sharing services and driverless cars. During an exclusive interview at ZER01NE, an innovation center in Seoul where Hyundai incubates startups and designers, the 47-year-old Chung said parts affiliate Hyundai Mobis Co. will help lead the world’s fifth-largest automaker into the future. [...] The following excerpt has been translated from Korean, condensed and edited. Bloomberg: How can Hyundai survive in the era of future mobility? Chung Eui-sun: In the era of robotics, the auto industry may see a significant sales drop. The profits in new technologies such as software and artificial intelligence could exceed the amount of losses. And Hyundai Mobis will lead that change in the group. Click Here to Continue Reading
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