Monday 19 March 2018

Ford Looking to Dethrone Toyota in Consumer Electric Cars

When Toyota originally released its Prius, the future of electric and hybrid vehicles was somewhat shaky but ended up becoming a huge share of the market thanks to fuel efficiency and that the technology became more affordable to more consumers. Now that hybrids and electric vehicles have been proven to sell (and sell well), Ford has announced it’s going to offer hybrid and electric versions of many of its top selling vehicles. They also think they’ll outsell Toyota in fuel efficient vehicles by 2021, but that seems like a tall order.   Ford expects to beat Toyota in hybrid vehicle sales by 2021, the company said Thursday.The No. 2 U.S. automaker unveiled a plan to overhaul most of its lineup of vehicles over the next two years at an event at its headquarters in Dearborn, Michigan.The strategy focuses on shifting attention to high-margin trucks, SUVs and performance vehicles, while also offering electrified versions of the bulk of its lineup, including its iconic full-size F-150 truck.In doing this, Ford aims to make hybrids mainstream by integrating them with the company's most profitable and best-selling vehicles, said Jim Farley, the company's president of global markets. Click Here to Continue Reading

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