Cadillac XT4 Due to Make a Splash at New York Auto Show

Cadillac has been lingering on the sides of the luxury SUV battle for many years, while rival automakers lap up profits from the lucrative market. It has been years since the Escalade, which was the defining vehicle for the General Motors luxury flagship, but the market has since changed. But at the New York Auto Show, Cadillac will be debuting the XT4, a luxury crossover which will hopefully spring the maker back into the center of the marketplace.   The Cadillac Escalade, a full-size luxury sport utility vehicle, sparked a renaissance for Cadillac a decade ago. Today, rivals print money from a boom in SUV and truck sales, while General Motors' high-end brand is left mostly on the sidelinesCadillac dealer Will Churchill of Frank Kent Cadillac in Fort Worth, Texas, said the situation is tough to witness."We have four cars in the fastest-shrinking segment in the industry, and only two in the fastest growing," Churchill told CNBC. "It is amazing we are selling as well as we are.""It is highly frustrating when all your luxury competitors are doing big things," he said. "The SUVs we have are selling well, we just don't have enough of them."Churchill knows Cadillac SUVs will sell. He saw it happen with the Escalade, which went into production in the late 1990s. In fact, that vehicle was crucial to Cadillac's success at that time."Without the Escalade, I don't know where we would be as a brand," he said.But, finally, plans are taking shape. In late March, Cadillac will unveil a new, heavily hyped luxury crossover called the XT4, marking the start of an extensive and long-awaited reinvention of Cadillac's global vehicle portfolio. Click Here to Continue Reading

Cadillac XT4 Due to Make a Splash at New York Auto Show Read more on: CarDaddy

source https://autonews.cardaddy.com/cadillac-xt4-due-to-make-a-splash-at-new-york-auto-show/