Foreign Automakers Trying to Fill Sedan Gap Left By Domestic Automakers

Sports Utility Vehicles. Those words sound like money to domestic automakers like GM and Ford, but when they move toward them at the expense of other words like “sedan” and “luxury sub-brand,” who fills the gap? Well, companies like Honda Motor Co. are hoping that by attending to the base that wants a sedan, those customers will gravitate to their luxury brands like the Acura to fix their demand for luxury vehicles, even if it’s less than that for SUVs and crossovers. Maybe domestic makers are leaving too wide a niche for the competition to get into… time will tell in the years to come.   In the Age of Ute, the future of mainstream sedans is in flux: Detroit automakers Ford Motor Co. and Fiat Chrysler Automobiles are largely exiting the passenger-car market to concentrate on profit-rich SUVs. But for foreign automakers, sedans are not only profitable, they're seen as an opportunity. Sedans as well as SUVs are important foundation stones for their luxury brands — and introductory gateways to higher-priced models. As domestic automakers leave sedans, some auto insiders wonder if they are ceding a competitive advantage to full-line foreign automakers. Take Honda Motor Co., which depends on less-expensive Honda-branded offerings to feed new customers to luxury-brand Acura. Click here to continue reading  

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