Ford May Be Bringing the Courier Back, and to the North America Market

Car rumors are always fun, but here’s a really fun one: Ford may be bringing back the Courier, a small pickup sold primarily in countries like Brazil and Mexico. Ford has just applied to trademark the Courier name, which was last applied to a 70s 80s small pickup. According to reports, the Courier will be built on the Ford Focus framework. When asked about whether the Courier is coming back a Ford spokesperson sent an email saying Ford is “significantly expanding our North America lineup with all-new vehicles and entering new segments with fresh designs.” Yes or no? Who knows?   Ford is rumored to be working on a small subcompact pickup truck that may also make its way to the North American market. The new truck is expected to serve as the informal replacement to the Ford Courier—a small pickup that was sold in countries such as Brazil and Mexico. Whereas the previous Courier was based on old Ford Fiesta components, Automobile Magazine reported the new model will share its underpinnings with the latest global Ford Focus compact car. Supporting the model’s North American prospects: Ford has applied to trademark the Courier name with the United States Patent and Trademark Office. The nameplate was previously applied to a Mazda-based compact pickup truck Ford sold in the United States throughout the 1970s and early 1980s. More recently, Ford has used the name on the Transit Courier small van that is sold overseas, and it’s possible that Ford’s trademark application is in reference to that vehicle. Click here to continue reading

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